In the first episode of our Fashion Founders Series, Heidi discusses publishing an open letter to Victoria’s Secret in the New York Times, starting ThirdLove with her husband, Dave, creating the TL Effect for female founders of color, and much more.
1:41 Heidi tells the story of how ThirdLove was founded.
3:17 Heidi discusses starting ThirdLove with her husband, Dave.
4:53 Heidi talks about making business decisions when she doesn’t agree with her husband or other team members.
6:36 Learn how the industry landscape has changed since ThirdLove was founded.
8:58 Hear how ThirdLove focuses on the customer being the woman instead of the man.
11:51 Heidi explains why she published an open letter to Victoria’s Secret in the New York Times.
16:22 Learn more about the TL Effect, a mentorship program from ThirdLove for female founders of color.
20:19 Hear about a new comedic campaign from ThirdLove.
21:03 Carolyn and Heidi reflect on the “To Each, Her Own” campaign.
24:18 Learn more about new product lines coming from ThirdLove
27:03 Heidi discusses inventory challenges and how she ensures customers get the products they want.
28:55 Heidi talks about the challenges ThirdLove faced in 2020.